Our story

Nāku te rourou nāu te rourou ka ora ai te iwi  - With my basket and your basket the people will thrive. Our stories are an important part of who we are. Learn more about what we stand for, the story of Hei Mauri Tū  and our Pou.

Our ambition

Mauri Oho, Mauri Tū, Mauri Ora

We're proud of the vital role our workplaces play in the health and wellbeing of Kiwis. We want to make sure our industry has the workforce it needs so it can best serve the people who matter most: its customers and communities.

As the industry's partner in workforce development, we're passionate about helping our organisations step up and strengthen their people so the industry can flourish.


Our purpose

Fuel the fire within


Our Promise

We are stronger together

The organisations and the individuals that make up our industry are improving the lives of New Zealanders every day. We know that they are working hard to make an impact in our communities.

 When we partner with employers, together we have a real impact on the skill base of their people, the quality of services delivered by organisations, and the value of sport, exercise, recreation and the performing arts to Kiwis and their wellbeing.

Together, we provide the structure and certainty organisations need to help their people, organisation and community grow strong and flourish.


Our Approach:

Tika, Pono, Aroha

We believe in being role models of biculturalism, delivering valued services, and always striving to do better. Our actions are driven by our core values of Tika, Pono and Aroha. We do what is right, we are true to ourselves and we demonstrate care and respect.



Hei Mauri Tū

Hei Mauri Tū symbolises everything we are: its boundless freedom transcends beyond the organisation and through to the workplace and its people, allowing them to ignite their potential and soar to new heights.

Our logo, or tohu, was conceived and brought to life by carver and designer Tamatea Kopua, with support from Cato Partners Wellington.

In our branding, Hei Mauri Tū is represented by the figure of a human ascending above a sphere, to a world of heavenly kōrero - information. This represents Tāne-nui-ā-rangi or Tāwhaki, as he ascended to the heavens to acquire the three baskets of knowledge: ngā kete o te wānanga me ngā whatu e rua.

The hole within the chest of the design represents the kaperua, the seed. From the seed, we have growth, shown by koru extending on both sides of the human form. From these, future generations are nurtured.


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On the right hand side, through the Maui design, the external koru represents Tā-whiri-mātea. Takarangi represents the clouds, of unrest and opportunity in the atmosphere. Maui is credited with flight, through perseverance and acquisition of knowledge.

On the left hand side,  the external koru represents Tā-ngā-roa. This Puhoro design is representative of how Tā-ngā-roa receives the wake of the waka, upon which achievement is progressed.


Mauri  Oho, Mauri Tū, Mauri Ora

Step up. Strengthen. Flourish.


Hei Mauri Tū takes the workplace and its people and lets them reach for the stars, instead of safely staying earthbound. It supports others when they need a hand to get ahead. We change things and make them better, and all it takes is a bit of hard work and ignoring the no-can-do voices. 


Learn more about the story of Hei Mauri Tū 




Te karanga o te Ngahere | Call of the forest


This is the name given to the Skills Active Pou, taken from Te Maringi Helen Te Karanga o te Ngahere Bartlett-Waara.

Te Karanga o te Ngahere acknowledges the peoples of Taranaki Whānui, Te Atiawa and Ngati Toa Rangatira as mana whenua.

Special acknowledgements go to kaumātua Joe McClutchie and Jack Brooking, to Amster and Shirley Reedy for presenting the Pou to Skills Active in a profoundly traditional way,

to the carvers (kaiwhakairo), Kereopa Wharehinga, Hori Haenga, Hama Campbell and Tamatea Kopua, who brought to life the stories from their ancestors, 

and to Te Maringi Helen Te Karanga o te Ngahere Bartlett-Waara, after whom the Pou is named.


Te Ara Tipuna | Path of our elders


The Pou traces the trek that crosses the Raukumara mountain range which connects the tribal boundaries of te Whānau ā Apanui and Ngāti Porou.


Nau mai e Tama kia areare o taringa ki te whakarongo ki ngā taringa o Rongo-mai-taha-nui, o Rongo-mai-taha-rangi, o Tu-pai whakarongo wahanga i te wānanga o Timu-whakairihia.


In earlier times, Māori passed on traditions, stories and messages orally. The passage above emphasises the art of listening, where orators were gifted with exceptional delivery and retention skills.


Over the years, oral traditions have given way to the increased use of paper and technology as tools to retain knowledge.


Therefore, the Skills Active Pou, having once allowed us to navigate Te Ara Tipuna, now stands as a metaphoric post to support us in retaining our organisation’s whakapapa and conveying consistent messages of who we are and what we do. 

Mauri ora!